WHY “ENGAGING CONTENT” MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE

Let’s cut to the chase—“engaging content” is one of those buzzwords folks throw around like confetti. Marketers love it, bloggers swear by it, and clients demand it. But here’s the kicker: no two people mean the same thing when they say it. For some, it’s flashy visuals and slick animations. For others, it’s raw, honest storytelling t